September 18, 2014

Planning for Success in 2013

Now is the perfect time of year to set aside the time to think long and hard about how you’re going to survive in the year ahead. In this episode of the Motivational Marketing Show, you’ll hear some great ideas on how to protect and insulate yourself from economic challenges that almost certainly lie ahead.

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What it really takes to succeed

Looking around, I think it would not be that much of a stretch to say that 2012 was a bumpy year for most of us. The real question is what will you do to make things better in the months ahead?

Most people I meet tend to be affected by the national news, which is never good news. Seriously, if you want to feel really bad, turn on the TV and watch the national news for an hour. Trust me, there is nothing inspirational or motivational in anything these organizations broadcast.

But how much of it really affects you directly? If you’re honest about it, very little of what you hear on the news has a direct or immediate impact on you and your career.

The strategy you should work to adopt is one of curiosity about the national news instead of taking what you see as truth.

Put your energy on who you are and what you are working to accomplish in your life, and stop worrying about what the rest of the world is up to.

I get asked all the time what it takes to become a successful person and my answer, at the core, always revolves around being responsible for your own destiny. In other words, put your attention on you and what you’re doing instead of being focused on what other people are doing around you.

Another way to look at this is to become more selfish. Take back your attention and put it where it can make a real difference. Since you can’t change the national news or even the person closest to you, stop trying!

Change you instead. Put your attention on you, what you’re doing, what you want, and what you need to do to get it.

Now this does not mean you ignore your loved ones, it just means that you make you the primary focus of your life.

When you do this a few things happen. First, you become more successful in your business and in your career. Second, you end up being better able to support those you care about most in more ways than you may have ever imagined possible.

Success does one other thing for you too. It makes you stronger not just financially, but as a person. It builds confidence and it even improves your health and well-being!

Here is a resource you MUST add to your library of tools for success:

http://www.ultimatewealthpublishing.com/master-the-art-of-staying-focused/

 

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Incentive Marketing Makes Money

Did you know that it’s simply not possible to build your business on your own?

Did you know that every business that becomes something of a success got that way, not because of one person doing it all, but because one person inspired a team and together they created a successful business.

The question for most of us in business, is just how do you go about building your team?

How do you get people to help you build your business?

Why would somebody want to help you?

And how do you incentives them to step up to the plate and put some real effort into helping to build your business?

There are a few stages of business growth and at each stage, the formula for attracting the help you need is going to be different.

In the mid 1990′s when a little start up with an odd name called Amazon.com got underway, they knew they needed to reach out to a lot of people, but that they didn’t have the resources to do much about it.

Never to be deterred, the founder, Jeff Bezos, literally invented the affiliate program. By incentivizing their customers to refer others to their web site, they created what would become an industry leading company in just a few short years.

In the earliest phases of your business, you can and should borrow this model and find as many ways as possible to offer incentives to people, businesses, and list owners that are different from the everyday.

For instance, most people who write to me make essentially the same offer. They say in effect, “promote my widget to your list and I’ll share a small percentage of the sales you generate with you.”

Can you see why I’m simply not excited by this kind of offer? Not only are they common, they completely fail to take into account the fact that there is real work and real risk involved in sending anything to a list I’ve worked really hard to build.

If you were to think outside of the box, you might make a better offer and get much better results too. What if you could offer a list owner a full 100% of the sales they generate for you on a front-end offer, and then you could keep 100% of any and all back-end offers and upsells?

I would respond to that kind of offer and so would many other list owners too.

What if you made that offer to past customers of yours? I’ll bet many of them would jump at the chance to tell their friends, especially if they have had a great experience with your company.

The idea that I want you to take away from this is simply that if you want bigger success, you’ve got to do things that other people are either unwilling or unable to do.

Thinking up new an innovative ways to interest people in promoting your web site, your offers, your products is what separates those that struggle from those that get to live the good life.

A great question to start asking right now is, “What would it take in order for you, Mr. Listowner, to jump at the chance to tell your list about my products?”

If you don’t know the answer, start asking some list owners, business owners, friends, and business associates for some ideas. And always, always, always be on the lookout for offers that catch your attention so that you can borrow those ideas to use in your own business too.

Personally, I watch companies like Amazon.com because they always seem to be coming up with many new an innovative ways to get more people to their web site.

And, I have borrowed many of their ideas and used them with my own business and those of many of my clients as well.

Now, go ahead and come up with something that you feel confident you can do to build your business and feel free to share it with me, if you want some honest feedback.

 

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Success Leaves Clues…

Tony Robbins has always said that “Success leaves clues.”

I can tell you that it’s true, and not only that, it’s more important right now than ever before that you pay close attention to this powerful success strategy.

If you thought that things moved fast on the Internet, now you add the major, unprecidented shifts in our economy on top of that and what you have is a very chaotic situation that you’re going to need real help to navigate successfully.

So what can you do right now to start making your way back on track? [Read more...]

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How have things changed and what should you be looking for now…

In my last message to you, I mentioned that things have changed, but I did not go into much detail on how they have changed.

One reader, Patrick O., pointed this out and asked if I might share my thoughts on how things are different now.

Knowing how things have shifted and changed is an important tool in trying to figure out what’s coming next, so let’s get into this by looking back just a few short years ago, say just before Obama became President.

Was the economy roaring? No, in fact it had already begun its decline. Around that time, companies began to lay off workers. The numbers were not surprising, at least at this time.

For small business owners, things were starting to slow down, people were being a little more cautious about how they were spending their money, and hiring was sluggish at best.

From 2008 to the present day, things have gotten much, much worse. I have a bird’s eye view of small business since working with small business owners is my primary role in life and can tell you that not one, in any industry, has managed to escape the challenges of this dismal economy.

As with all things, there is a silver lining to all the bad news out there. With hardly any new jobs being created over the past couple of years, and more people being cast aside, what you want to pay attention to is what these people are doing once their unemployment checks stop coming.

From what I see now, there is a HUGE part of our population, I would guess it numbers well over 20% now, of people who have been unemployed and have been unsuccessful at finding another job.

No, I don’t at all believe the “official” unemployment numbers as they have clearly been “fixed” to make it look as though things are not as bad as they are. A simple look around all all the people you know will give you a much better idea of just how bad the situation is.

You have to ask, “what will happen with all these people?” When the government checks stop coming, they have a few options. First, they can claim disability. If you’ve paid attention to the numbers, you’ll note that this is popular route for many who have burned through an astounding 99 weeks of unemployment checks.

The second option, and one you’re seeing more and more people choose, is to start their own business. It’s this segment of the population that you want to pay attention to.

These are the people who will help guide us out of this economic mess and who will create the next generation of Apple, Microsoft, and HP.

Each one of these now major companies started during the worst of times in the 1970′s. Today, they are the cornerstones of our economy.

I am looking for these people, I’m looking to help them, to support them, to train them, and to help get them up and running because they are the ones that will make the biggest difference in our world.

Change comes, not from government, but from individuals with a dream. People who dare to follow their passions and who lead others by setting the example of what’s possible.

Government, by contrast, is reactive in nature, uninformed, inefficient, and absolutely not creative in any manner. So they have zero ability to affect positive change in our world and in fact, tend most often to deter and interrupt success.

You, as an individual can be creative, you can follow your passions and make your dreams a reality. You can create a business that will support you and your family for decades to come.

This is where the energy, the creativity, the joy, or what I like to call the life force really is.

Put your attention on those things that mean something. Look for people who dare step up and who are ready to take charge of their own lives and create a future they can be proud of.

These people will be your customers. They will be the ones that will create jobs, who will stimulate the economy, and who may in fact, change the world.

Today, you might think about companies like Facebook, or Instagram. You can literally sit at home, write an “app” and walk off with a billion dollar buyout a year or two later.

Things have indeed changed, and not all of it is for the worst. Information is the new “hot product” and that includes all the tools needed to both search and store it so that it’s there when you need it.

Think about the Kindle, the iPad, the Nook, and all the other tools being sold at a breakneck pace, all designed to help you consume more information.

You have some choices to make for yourself. You can decide to “stick it out” and “see what happens” or you can step up to the plate and make a play that could very define not only the rest of your life, but of many others whose lives you will touch along the way.

There is much to do, much to be gained, and now is the best time to get out there and get to work!

Be outstanding!
Robert Imbriale
‘The Motivational Marketer’
http://www.RobertImbriale.com

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Do you suffer from this killer “disease?”

As a business owner, you know that there are all kinds of challenges that you must face on a daily basis. Most of them are challenges that you can see, feel, and even hear but there is one that’s literally a “silent killer” that most every entrepreneur falls victim to at one time or another.

This silent killer has been responsible for the death of more businesses and business ideas than every other business challenge combined!

Personally, I’ve suffered from this disease for many years while I sat back and hoped and hoped that things would soon change. Things only got worse.

I didn’t recognize the symptoms, nor had I been informed to look out for this silent killer in my business, so I suffered for years under the effects of this disease before I finally started to unearth some real solutions.

Here’s what I did…. http://uwitv.com/80

If you’re suffering from this too, I wish you a speedy recovery and much more success in the weeks and years ahead!

Be outstanding!

Robert Imbriale
‘The Motivational Marketer’

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The Key to Building a Business That Will Make You Wealthy

It never ceases to amaze me how many people I meet who think that just because they have a business, a web site, some products to sell, that they, by default, should be wealthy.

Really?

You mean just because there is a car in garage, I should be able to win the Indy 500?

Or because I own a pair of running shoes, I should be able to run in and win marathons! [Read more...]

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It was the worst year of my life..

It was New Year’s Eve and I was so excited that I could not contain myself! You see, I had created a list of things that I wanted to accomplish in the coming year that included nearly 30 items!

Oh, I simply couldn’t wait to get started and I was telling everybody I knew about what I had planned.

I was eager, I was bold, and I thought that I had it all figured out and that year would be my best ever. Turns out, it was the worst year of my life.

What happened?

Where did I go wrong?

Well, the following year, there I sat with my big plans for the coming year and it finally hit me. With better than 27 new plans on the table how was I ever going to be able to give each one enough attention to see that it achieved the success I knew it could?

The answer surprised me. And it took a while before I fully understood it all, and it took even longer for me to make the corrections I needed to make in order to indeed succeed at higher and higher levels.

Today, those lessons are burned into my brain and I know that I’ll never go back to making the mistakes I once made that caused me to have one bad year after another.

In fact, I am now, right now, today, as I write this, pairing DOWN my list for 2012 so that I only focus on those projects that will indeed result in big successes.

I have become a master of staying focused. I learned the hard way that although I thought that I was focused but was really never focused, just excited, and that lead to more failures than I care to remember!

Now, if I could show you a better way to put yourself in a position to have a winning year in 2012, would you listen?

More importantly, would take action on what I share that is sure to give you a much better shot at making 2012 the best year you’ll have to date.

And, would you, after experiencing the results, continue to use my strategies in years to come so that you can continue to experience better and better years ahead?

Of course, I would expect that you’re answer would be a resounding YES!

My proven strategies for staying focused can be found here:

http://www.ultimatewealthpublishing.com/master-the-art-of-staying-focused/

Be outstanding!
Robert Imbriale
The Motivational Marketer

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Marketing Strategies for the Fall Shopping Season

Every year about this time, my focus and energy begins to shift  rapidly to the coming fall season. Why is this such an important  part of the year?

For one thing, it’s the time of year when sales increase for many  businesses. However, businesses who aren’t planning their fall  marketing strategies right now, will be too late to capitalize on  this increase in sales.

I know that you’re the type of business owner who is eager to  grow your business, so I’m sure that you’re now ready to look at  what you can do for your marketing this fall.

Let me give you a couple of quick ideas. First, Labor Day is this  coming weekend, so you can put together a special and get that  out to your list, to your Facebook friends, and your Twitter  followers.

Beyond that, you’ll have more time to plan for marketing you can  do in October, November, and of course, December too!

Here are some of my favorite types of promotions: [Read more...]

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Small business marketing tips- Politics and Your Business

Are you wasting too much time being focused on politics instead of building your own business? Click on the title of this post to watch the video now!

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