November 18, 2017

You know what my clients ask for my help with most often?

They want to know how to get their business to grow, but have seen so many things fail, that they’ve lost hope.

Think about this for a moment. We’re all facing this challenge at some level right now. We want a bigger, more successful business, yet so much of what we try seems to fall flat instead of producing results.

If you are experiencing this in your business, I promise you, you’re not alone.

OK, so that does pretty much nothing to help you. Just knowing you’re in good company with most every business going through the same things can be settling, but not really helpful.

What can help you is to understand one key word: momentum.

This one little word has been responsible business turn-arounds, even with clients who were just about to give up!

If you want to be one of those businesses, you’ve got to embrace the idea that success does not happen in a flash, it does not come to those who are nice, and it does not come by accident.

Success in your business, comes from building momentum, and then doing everything in your power to keep that momentum rolling in your favor.

This is how you can do just that: http://www.ultimatewealth.com/momentum

Failing to build, and then maintain your momentum will almost guarantee that your business will always be floundering instead of thriving. I’ve been on both sides of this and I will tell you, having momentum makes all the difference in the world!

You can do it too, and you should!

Go to: http://www.ultimatewealth.com/momentum

Be outstanding!
Robert Imbriale
http://www.ultimatewealth.com/momentum

Do This Rather Than Lower Your Prices

This past weekend, I had a chance to chat with a family member who runs a computer repair business. What was interesting is that his primary marketing model was that he charges less for what he does than the competition.

This is a very common practice in that a business owner will “think” that by charging less than the competition, they are “marketing.”

We know, after decades of research on the topic, that people don’t buy on price alone and in fact, price figures into their buying decision less than 5% of the time!

So if dropping your prices is your only marketing strategy, you’re missing the point of marketing.

Here are a few suggestions that you might want to consider instead of simply putting things on sale:

1) Add Value: Rather than lower your price, add items to your offer that boost its VALUE. You could add some digital content (e-books, reports, audio, and/or video) to your offering. If you’re a service business, you could add some additional time onto your service, or offer to do something more than you usually do. Think of the hair stylist who also gives you a little head massage before getting into your hair!

2) Show Them What Else it Can Do: In other words, you may want to paint an even bigger/brighter picture of what owning what you’re selling will do for your customer.

Think of the infomercials that sell steak knives and they show you what other things you can do with their steak knives. Maybe you can cut watermelon, tomatoes, bread, etc. You get the idea.

3) Take Them Farther Down the Path: Instead of just being focused on what your customer will gain in the immediate term, let them know what buying your product or service will give them in the weeks, months, and even years ahead.

For instance, if I were to sell you a marketing training program, I would mention that once you learn what I have to share with you, you’ll have those skills to use as much as you’d like for the rest of your career. Then I might ask, what is that worth to you?

4) Make the Price Disappear: Yup, you MUST make the price disappear in the minds of your customers. If cannot become the reason why they choose not to buy from you.

In the case of my family member who fixes computers, I asked him what it was worth to a company that had valuable data locked up in a failed computer if he were able to recover that data for them?

His answer told a very different story about what he could be charging his clients because lost data can represent tens of thousands of dollars in lost productivity for a company. In that light whatever his price was would be seen as a bargain by a company with that issue.

Here is my advice for you.

Only lower your prices if everything you’ve tried has failed to work for you. In other words, dropping your price is a last ditch effort and should only be used to avoid closing the doors of your business, and should never be used as standard practice in your marketing.

Be Outstanding!
Robert Imbriale
 

 

Taking Care of #1

My Dad always had a saying that went something like this, ‘Whatever you do make sure you take care of #1!’

What was he referring to? Why you, of course. You’re #1!

In all areas of your life, the most important person will always be YOU.

It’s easy, often far too easy, to put other people and other people’s hopes and dreams ahead of your own, but you can’t do that and expect to have what you want in life.

As the old story goes, it’s hard to give if you’ve got nothing in your pockets!

Let’s look at your business. If it is indeed your business, the ONLY person who can determine how far and how big it ultimately becomes is you.

Yes, others can lend you some help, give you some advice, but in the end, it will be you and only you sitting at the controls and making the tough decisions that will ultimately determine the future of your enterprise.

Now back to taking care of #1.

In order to do the things you want to do, to be able to reach the goals you’ve set for yourself, and to be able to live life on your terms, you must put yourself first.

Yes, it sounds “selfish” and even ugly, but in truth if you’re not willing to put yourself first, I can promise you that nobody else will either. You see, we teach other people how to treat us by how we treat ourselves.

If you put yourself first, and make sure your own needs are taken care of, people around you will see you as being “important” and they will treat you very differently than if you put yourself last on the list and didn’t think of yourself as being worthy.

Why I tell you this is because it’s a shift that you can make right now that will prove beneficial to you for rest of your living days.

Not only will you see more success in your professional career, but you’ll see it at home, with your family members, friends, and even with those you meet when your out and about.

Back when I was just 16, I figured part of this out when I went to the local bank one day dressed as a typical teenager wearing jeans and a simple t-shirt. Wearing that outfit, I felt almost invisible as the tellers paid no attention to me until they really had to.

A few days later, I was dressed up in a shirt, tie, and wearing a jacket that I “had” to wear for school portraits that day. I went back to that same bank, the same branch, and even saw the same bank teller, but this time, I was “Mr. Imbriale” to them!

I never forgot that lesson, and when I opened my very first professional photo studio in Montreal just out of college, I always wore a shirt, tie, and jacket.

I made it my business to dress as if I were important, because in fact, I was! And I was treated as such no matter where I went.

I loved that so much that to this day, I still dress up, more than everybody else, and I do it because important people dress up. It’s funny when I fly and I’m wearing a shirt and tie and look around and pretty much I the only one dressed that way. I do get “special” treatment from the flight crew.

So what can you do that will send a message to the world that you matter, that you are important, that you are #1!

Dressing up is just one approach, but there are many more. You could block out the first hour of every day and make that time a time when you do what you want to do.

Maybe you love to read first thing in the morning, or maybe you prefer to write, as I do. Make it a priority instead of making it something you’ll do if you could only find the time. If you think it’s important, carve out the time and defend that time against all interruptions.

When you do, people will quickly get the message that you’re important, doing important work, and they will come to respect you for it.

But, remember, nobody will respect you until you do. You must learn to put yourself first, to take care of the most important things you need to do in your day ahead of taking care of other people’s challenges.

It’s easy to look the other way and jump in to help other people first, and it really does feel good. But what happens at the end of the day when you’ve done everything for other people at the expense of doing what you need to do for yourself?

I’m speaking from much experience here and I can tell you, that this is the best strategy for you to achieve professional burn- out instead of prosperity.

What I now know is that if can get the most important thing on my list done for me first, I’m much more able, willing, and excited about helping other people with their challenges.

Your job is to make the changes that will make all the difference in your life and that starts by making yourself the most important person in your life.

It may seem hard at first, but that’s very short-lived, and soon you’ll be in a position where you’ll look forward to each and every day in a new and exciting way!

And, over time, you’re going to see results in your life that you’re really going to love! Imagine going to a restaurant, saying noting out of the ordinary and being seated at the best table in the place.

Or going into a car dealership and being led to the sales manager who can really get you a great deal instead of the sales intern who isn’t sure how to fill in the sales order.

Or going to a seminar and being immediately surrounded by the top players instead of the wall-flowers.

Or walking into a party and having people come to you eager to meet you instead of being stuck in a corner hoping somebody notices you!

Your life changes when you change. This is your invitation to make the changes that make the biggest difference.

Be outstanding!
Robert Imbriale
‘The Motivational Marketer’

Planning for Success in 2013

Now is the perfect time of year to set aside the time to think long and hard about how you’re going to survive in the year ahead. In this episode of the Motivational Marketing Show, you’ll hear some great ideas on how to protect and insulate yourself from economic challenges that almost certainly lie ahead.

Listen to this episode now:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

What it really takes to succeed

Looking around, I think it would not be that much of a stretch to say that 2012 was a bumpy year for most of us. The real question is what will you do to make things better in the months ahead?

Most people I meet tend to be affected by the national news, which is never good news. Seriously, if you want to feel really bad, turn on the TV and watch the national news for an hour. Trust me, there is nothing inspirational or motivational in anything these organizations broadcast.

But how much of it really affects you directly? If you’re honest about it, very little of what you hear on the news has a direct or immediate impact on you and your career.

The strategy you should work to adopt is one of curiosity about the national news instead of taking what you see as truth.

Put your energy on who you are and what you are working to accomplish in your life, and stop worrying about what the rest of the world is up to.

I get asked all the time what it takes to become a successful person and my answer, at the core, always revolves around being responsible for your own destiny. In other words, put your attention on you and what you’re doing instead of being focused on what other people are doing around you.

Another way to look at this is to become more selfish. Take back your attention and put it where it can make a real difference. Since you can’t change the national news or even the person closest to you, stop trying!

Change you instead. Put your attention on you, what you’re doing, what you want, and what you need to do to get it.

Now this does not mean you ignore your loved ones, it just means that you make you the primary focus of your life.

When you do this a few things happen. First, you become more successful in your business and in your career. Second, you end up being better able to support those you care about most in more ways than you may have ever imagined possible.

Success does one other thing for you too. It makes you stronger not just financially, but as a person. It builds confidence and it even improves your health and well-being!

Here is a resource you MUST add to your library of tools for success:

http://www.ultimatewealthpublishing.com/master-the-art-of-staying-focused/

 

Do you have your own marketing philosophy?

There are many ways you can approach your marketing, but there is likely only one way that will work best for you. The better prepared you are by knowing what you will and will not accept in your marketing efforts, the more successful you will become.

Listen to this edition of the Motivational Marketing Show and discover how to create your own marketing philosophy and how to live by it and create a business that you can be proud of for decades to come.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Incentive Marketing Makes Money

Did you know that it’s simply not possible to build your business on your own?

Did you know that every business that becomes something of a success got that way, not because of one person doing it all, but because one person inspired a team and together they created a successful business.

The question for most of us in business, is just how do you go about building your team?

How do you get people to help you build your business?

Why would somebody want to help you?

And how do you incentives them to step up to the plate and put some real effort into helping to build your business?

There are a few stages of business growth and at each stage, the formula for attracting the help you need is going to be different.

In the mid 1990’s when a little start up with an odd name called Amazon.com got underway, they knew they needed to reach out to a lot of people, but that they didn’t have the resources to do much about it.

Never to be deterred, the founder, Jeff Bezos, literally invented the affiliate program. By incentivizing their customers to refer others to their web site, they created what would become an industry leading company in just a few short years.

In the earliest phases of your business, you can and should borrow this model and find as many ways as possible to offer incentives to people, businesses, and list owners that are different from the everyday.

For instance, most people who write to me make essentially the same offer. They say in effect, “promote my widget to your list and I’ll share a small percentage of the sales you generate with you.”

Can you see why I’m simply not excited by this kind of offer? Not only are they common, they completely fail to take into account the fact that there is real work and real risk involved in sending anything to a list I’ve worked really hard to build.

If you were to think outside of the box, you might make a better offer and get much better results too. What if you could offer a list owner a full 100% of the sales they generate for you on a front-end offer, and then you could keep 100% of any and all back-end offers and upsells?

I would respond to that kind of offer and so would many other list owners too.

What if you made that offer to past customers of yours? I’ll bet many of them would jump at the chance to tell their friends, especially if they have had a great experience with your company.

The idea that I want you to take away from this is simply that if you want bigger success, you’ve got to do things that other people are either unwilling or unable to do.

Thinking up new an innovative ways to interest people in promoting your web site, your offers, your products is what separates those that struggle from those that get to live the good life.

A great question to start asking right now is, “What would it take in order for you, Mr. Listowner, to jump at the chance to tell your list about my products?”

If you don’t know the answer, start asking some list owners, business owners, friends, and business associates for some ideas. And always, always, always be on the lookout for offers that catch your attention so that you can borrow those ideas to use in your own business too.

Personally, I watch companies like Amazon.com because they always seem to be coming up with many new an innovative ways to get more people to their web site.

And, I have borrowed many of their ideas and used them with my own business and those of many of my clients as well.

Now, go ahead and come up with something that you feel confident you can do to build your business and feel free to share it with me, if you want some honest feedback.

 

Success Leaves Clues…

Tony Robbins has always said that “Success leaves clues.”

I can tell you that it’s true, and not only that, it’s more important right now than ever before that you pay close attention to this powerful success strategy.

If you thought that things moved fast on the Internet, now you add the major, unprecidented shifts in our economy on top of that and what you have is a very chaotic situation that you’re going to need real help to navigate successfully.

So what can you do right now to start making your way back on track? [Read more…]

What it Means to be Free

Perhaps one of the hardest concepts for us to grasp is that of freedom. While it seems like a good idea, for the average person, freedom is NOT what they seek in life. Let me explain.

To be free, you would have to be the type of person who can and will take control of your life. You would have to be responsible for how your life turns out, no matter what the outcome.

In return, you would indeed gain the freedom to do as you please, as often as you please.

The problem for most people is that they only want HALF of what freedom brings. They want to be able to do as they choose whenever they choose, but at the same time are typically unwilling to embrace the responsibility that comes with true freedom.

While many talk a good game, very few will ever get to the point where they can do as they please.

In order to get, you have to give. There is no getting without giving.

In the case of our current societal challenges, there is no such thing as free healthcare without giving up something in return. To get the healthcare, you have to be willing to give up your freedom of choice, you have to be willing to give up more of your income, and you have to be willing to give up your power to choose how you wish to deal with your personal health.

This is a unversal law, which has been in play since the beginning of time. If you want something, you have to give something to get it.

If you want to be wealthy, you have to give up your time and creativity in order to create wealth. You see how poorly it turns our for those who gain great wealth in an instant with a winning lottery ticket. Trust me, you would not want that to happen to you.

If you prefer that somebody else be responsible for your well- being, you’ll give up your freedom. You and I speak about this often in terms of making the choice to be an employee or a business owner.

As an employee you gain the security of a weekly payday, but give up your freedom. On the other hand, as a business owner, you have much more freedom and in exchange you often give up security.

In the end, the choice of which way you choose to live your life should be up to you and only you. Nobody should ever dictate to you which path you should follow because nobody knows what’s best for you better than you.

In a time when our freedoms are once again threatened by people who think they know what’s best for you, and will stop at nothing to force you to get in line and follow their dictates, it’s more important now than ever that you stand your ground.

Whether it’s a close friend or a distant government official, remember that you and only you are in charge of your life.

We live in a great country, one that has for generations left the decisions on how we lead our lives up to the individual.

Today, it’s time to celebrate your freedom as you continue along your path in life seeking even more freedom.

Have a Happy 4th of July!

Be outstanding!
Robert Imbriale

How have things changed and what should you be looking for now…

In my last message to you, I mentioned that things have changed, but I did not go into much detail on how they have changed.

One reader, Patrick O., pointed this out and asked if I might share my thoughts on how things are different now.

Knowing how things have shifted and changed is an important tool in trying to figure out what’s coming next, so let’s get into this by looking back just a few short years ago, say just before Obama became President.

Was the economy roaring? No, in fact it had already begun its decline. Around that time, companies began to lay off workers. The numbers were not surprising, at least at this time.

For small business owners, things were starting to slow down, people were being a little more cautious about how they were spending their money, and hiring was sluggish at best.

From 2008 to the present day, things have gotten much, much worse. I have a bird’s eye view of small business since working with small business owners is my primary role in life and can tell you that not one, in any industry, has managed to escape the challenges of this dismal economy.

As with all things, there is a silver lining to all the bad news out there. With hardly any new jobs being created over the past couple of years, and more people being cast aside, what you want to pay attention to is what these people are doing once their unemployment checks stop coming.

From what I see now, there is a HUGE part of our population, I would guess it numbers well over 20% now, of people who have been unemployed and have been unsuccessful at finding another job.

No, I don’t at all believe the “official” unemployment numbers as they have clearly been “fixed” to make it look as though things are not as bad as they are. A simple look around all all the people you know will give you a much better idea of just how bad the situation is.

You have to ask, “what will happen with all these people?” When the government checks stop coming, they have a few options. First, they can claim disability. If you’ve paid attention to the numbers, you’ll note that this is popular route for many who have burned through an astounding 99 weeks of unemployment checks.

The second option, and one you’re seeing more and more people choose, is to start their own business. It’s this segment of the population that you want to pay attention to.

These are the people who will help guide us out of this economic mess and who will create the next generation of Apple, Microsoft, and HP.

Each one of these now major companies started during the worst of times in the 1970’s. Today, they are the cornerstones of our economy.

I am looking for these people, I’m looking to help them, to support them, to train them, and to help get them up and running because they are the ones that will make the biggest difference in our world.

Change comes, not from government, but from individuals with a dream. People who dare to follow their passions and who lead others by setting the example of what’s possible.

Government, by contrast, is reactive in nature, uninformed, inefficient, and absolutely not creative in any manner. So they have zero ability to affect positive change in our world and in fact, tend most often to deter and interrupt success.

You, as an individual can be creative, you can follow your passions and make your dreams a reality. You can create a business that will support you and your family for decades to come.

This is where the energy, the creativity, the joy, or what I like to call the life force really is.

Put your attention on those things that mean something. Look for people who dare step up and who are ready to take charge of their own lives and create a future they can be proud of.

These people will be your customers. They will be the ones that will create jobs, who will stimulate the economy, and who may in fact, change the world.

Today, you might think about companies like Facebook, or Instagram. You can literally sit at home, write an “app” and walk off with a billion dollar buyout a year or two later.

Things have indeed changed, and not all of it is for the worst. Information is the new “hot product” and that includes all the tools needed to both search and store it so that it’s there when you need it.

Think about the Kindle, the iPad, the Nook, and all the other tools being sold at a breakneck pace, all designed to help you consume more information.

You have some choices to make for yourself. You can decide to “stick it out” and “see what happens” or you can step up to the plate and make a play that could very define not only the rest of your life, but of many others whose lives you will touch along the way.

There is much to do, much to be gained, and now is the best time to get out there and get to work!

Be outstanding!
Robert Imbriale
‘The Motivational Marketer’
http://www.RobertImbriale.com