July 24, 2014

How have things changed and what should you be looking for now…

In my last message to you, I mentioned that things have changed, but I did not go into much detail on how they have changed.

One reader, Patrick O., pointed this out and asked if I might share my thoughts on how things are different now.

Knowing how things have shifted and changed is an important tool in trying to figure out what’s coming next, so let’s get into this by looking back just a few short years ago, say just before Obama became President.

Was the economy roaring? No, in fact it had already begun its decline. Around that time, companies began to lay off workers. The numbers were not surprising, at least at this time.

For small business owners, things were starting to slow down, people were being a little more cautious about how they were spending their money, and hiring was sluggish at best.

From 2008 to the present day, things have gotten much, much worse. I have a bird’s eye view of small business since working with small business owners is my primary role in life and can tell you that not one, in any industry, has managed to escape the challenges of this dismal economy.

As with all things, there is a silver lining to all the bad news out there. With hardly any new jobs being created over the past couple of years, and more people being cast aside, what you want to pay attention to is what these people are doing once their unemployment checks stop coming.

From what I see now, there is a HUGE part of our population, I would guess it numbers well over 20% now, of people who have been unemployed and have been unsuccessful at finding another job.

No, I don’t at all believe the “official” unemployment numbers as they have clearly been “fixed” to make it look as though things are not as bad as they are. A simple look around all all the people you know will give you a much better idea of just how bad the situation is.

You have to ask, “what will happen with all these people?” When the government checks stop coming, they have a few options. First, they can claim disability. If you’ve paid attention to the numbers, you’ll note that this is popular route for many who have burned through an astounding 99 weeks of unemployment checks.

The second option, and one you’re seeing more and more people choose, is to start their own business. It’s this segment of the population that you want to pay attention to.

These are the people who will help guide us out of this economic mess and who will create the next generation of Apple, Microsoft, and HP.

Each one of these now major companies started during the worst of times in the 1970′s. Today, they are the cornerstones of our economy.

I am looking for these people, I’m looking to help them, to support them, to train them, and to help get them up and running because they are the ones that will make the biggest difference in our world.

Change comes, not from government, but from individuals with a dream. People who dare to follow their passions and who lead others by setting the example of what’s possible.

Government, by contrast, is reactive in nature, uninformed, inefficient, and absolutely not creative in any manner. So they have zero ability to affect positive change in our world and in fact, tend most often to deter and interrupt success.

You, as an individual can be creative, you can follow your passions and make your dreams a reality. You can create a business that will support you and your family for decades to come.

This is where the energy, the creativity, the joy, or what I like to call the life force really is.

Put your attention on those things that mean something. Look for people who dare step up and who are ready to take charge of their own lives and create a future they can be proud of.

These people will be your customers. They will be the ones that will create jobs, who will stimulate the economy, and who may in fact, change the world.

Today, you might think about companies like Facebook, or Instagram. You can literally sit at home, write an “app” and walk off with a billion dollar buyout a year or two later.

Things have indeed changed, and not all of it is for the worst. Information is the new “hot product” and that includes all the tools needed to both search and store it so that it’s there when you need it.

Think about the Kindle, the iPad, the Nook, and all the other tools being sold at a breakneck pace, all designed to help you consume more information.

You have some choices to make for yourself. You can decide to “stick it out” and “see what happens” or you can step up to the plate and make a play that could very define not only the rest of your life, but of many others whose lives you will touch along the way.

There is much to do, much to be gained, and now is the best time to get out there and get to work!

Be outstanding!
Robert Imbriale
‘The Motivational Marketer’
http://www.RobertImbriale.com

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The Most Profitable Thing You Can Do

It’s not uncommon for me to be asked about what makes the most money in a business. I love this question because I always have a great answer at the ready.

The best part is that this something that I advise every one of my clients to create, regardless of what their core business is.

You may laugh, but I’ve successfully advised doctors, dentists, chiropractors, a ski enthusiast, golfer, and even a FARMER to add this to their product mix with incredible results in every case!

With profit margins that are typically measured it hundreds of percentage points, ease of duplication, speed of creation, and many marketing channels available to you, it would be a massive mistake for you and your business.

But the one thing that really gets me excited is that I have yet meet a single person who can create these kinds of products!

I’ve even gotten my younger brother involved in creating these products and he’s now begun reaping the rewards of his efforts. By the way, he only puts in a very part-time effort on creating his products.

I would HIGHLY encourage you to have a look at this because it could be your ticket to thriving in the years ahead.

Go to http://www.ultimatewealthpublishing.com/1day

Now, if you follow my advice, I can promise you that the results you get will change the face of your business and may actually make you rethink how you’ll do business in the months and years ahead.

Go ahead, have a look here: http://www.ultimatewealthpublishing.com/1day

Be outstanding!
Robert Imbriale
‘The Motivational Marketer
http://www.ultimatewealthpublishing.com/1day

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Do you suffer from this killer “disease?”

As a business owner, you know that there are all kinds of challenges that you must face on a daily basis. Most of them are challenges that you can see, feel, and even hear but there is one that’s literally a “silent killer” that most every entrepreneur falls victim to at one time or another.

This silent killer has been responsible for the death of more businesses and business ideas than every other business challenge combined!

Personally, I’ve suffered from this disease for many years while I sat back and hoped and hoped that things would soon change. Things only got worse.

I didn’t recognize the symptoms, nor had I been informed to look out for this silent killer in my business, so I suffered for years under the effects of this disease before I finally started to unearth some real solutions.

Here’s what I did…. http://uwitv.com/80

If you’re suffering from this too, I wish you a speedy recovery and much more success in the weeks and years ahead!

Be outstanding!

Robert Imbriale
‘The Motivational Marketer’

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What do you do when the money runs out?

Some years back, when I was completely broke, I was searching for ways to bring in some c-a-s-h to refill my empty bank account.

At the time, I had a single product, which I sold for $147. I reasoned that if I could just sell 10 of these per month, I’d be alright for a while.

The problem was that I didn’t have the dollars to buy any advertising. I couldn’t even place a classified ad at that point in time, but I knew that I had a great product and if I could let enough people know about it, all would be fine again.

This situation set me on a path to figure out just how you can market and promote when you just can’t afford to pay for anything (at time, this included food for me!).

What I discovered literally changed my view of marketing over-night.

There was not just one, but dozens and dozens of way to market, to promote, and even to advertise that did NOT require any of my own money, and that could indeed produce the 10 or more sales I wanted each month.

Well, I set out on a journey to implement as many of these strategies as I could, as fast as I could.

One evening, while I was in my tiny 1-bedroom apartment, I sat in front of my computer and watched as the orders came in for my product. For a while, every time I hit the “send/receive” button on my e-mail, there was a new order!

This kept up for several hours that night, and continued at a slower pace for 3 or 4 days. I had not only hit the 10 sales I was looking for, but literally had closer to 100 sales, which was ten times what I had set my goal to be.

As you could imagine, after that experience, I was hooked! So hooked in fact, that to this day, this is the PRIMARY form of marketing I use to build my business and it’s what I advise my high-dollar consulting clients to do as well.

I can and will show you what I do, how I do it, and how you can use these same strategies in your own business if you’ll go have a look at this web page now: http://uwitv.com/77

If you like what you see, I’ll pay to ship it to you…

Be outstanding! Robert Imbriale ‘The Motivational Marketer’ http://www.ultimatewealthpublishing.com/products/No-Money-Down-Marketing.html

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