November 18, 2017

Archives for 2012

Planning for Success in 2013

Now is the perfect time of year to set aside the time to think long and hard about how you’re going to survive in the year ahead. In this episode of the Motivational Marketing Show, you’ll hear some great ideas on how to protect and insulate yourself from economic challenges that almost certainly lie ahead.

Listen to this episode now:

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What it really takes to succeed

Looking around, I think it would not be that much of a stretch to say that 2012 was a bumpy year for most of us. The real question is what will you do to make things better in the months ahead?

Most people I meet tend to be affected by the national news, which is never good news. Seriously, if you want to feel really bad, turn on the TV and watch the national news for an hour. Trust me, there is nothing inspirational or motivational in anything these organizations broadcast.

But how much of it really affects you directly? If you’re honest about it, very little of what you hear on the news has a direct or immediate impact on you and your career.

The strategy you should work to adopt is one of curiosity about the national news instead of taking what you see as truth.

Put your energy on who you are and what you are working to accomplish in your life, and stop worrying about what the rest of the world is up to.

I get asked all the time what it takes to become a successful person and my answer, at the core, always revolves around being responsible for your own destiny. In other words, put your attention on you and what you’re doing instead of being focused on what other people are doing around you.

Another way to look at this is to become more selfish. Take back your attention and put it where it can make a real difference. Since you can’t change the national news or even the person closest to you, stop trying!

Change you instead. Put your attention on you, what you’re doing, what you want, and what you need to do to get it.

Now this does not mean you ignore your loved ones, it just means that you make you the primary focus of your life.

When you do this a few things happen. First, you become more successful in your business and in your career. Second, you end up being better able to support those you care about most in more ways than you may have ever imagined possible.

Success does one other thing for you too. It makes you stronger not just financially, but as a person. It builds confidence and it even improves your health and well-being!

Here is a resource you MUST add to your library of tools for success:

http://www.ultimatewealthpublishing.com/master-the-art-of-staying-focused/

 

Do you have your own marketing philosophy?

There are many ways you can approach your marketing, but there is likely only one way that will work best for you. The better prepared you are by knowing what you will and will not accept in your marketing efforts, the more successful you will become.

Listen to this edition of the Motivational Marketing Show and discover how to create your own marketing philosophy and how to live by it and create a business that you can be proud of for decades to come.

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Incentive Marketing Makes Money

Did you know that it’s simply not possible to build your business on your own?

Did you know that every business that becomes something of a success got that way, not because of one person doing it all, but because one person inspired a team and together they created a successful business.

The question for most of us in business, is just how do you go about building your team?

How do you get people to help you build your business?

Why would somebody want to help you?

And how do you incentives them to step up to the plate and put some real effort into helping to build your business?

There are a few stages of business growth and at each stage, the formula for attracting the help you need is going to be different.

In the mid 1990’s when a little start up with an odd name called Amazon.com got underway, they knew they needed to reach out to a lot of people, but that they didn’t have the resources to do much about it.

Never to be deterred, the founder, Jeff Bezos, literally invented the affiliate program. By incentivizing their customers to refer others to their web site, they created what would become an industry leading company in just a few short years.

In the earliest phases of your business, you can and should borrow this model and find as many ways as possible to offer incentives to people, businesses, and list owners that are different from the everyday.

For instance, most people who write to me make essentially the same offer. They say in effect, “promote my widget to your list and I’ll share a small percentage of the sales you generate with you.”

Can you see why I’m simply not excited by this kind of offer? Not only are they common, they completely fail to take into account the fact that there is real work and real risk involved in sending anything to a list I’ve worked really hard to build.

If you were to think outside of the box, you might make a better offer and get much better results too. What if you could offer a list owner a full 100% of the sales they generate for you on a front-end offer, and then you could keep 100% of any and all back-end offers and upsells?

I would respond to that kind of offer and so would many other list owners too.

What if you made that offer to past customers of yours? I’ll bet many of them would jump at the chance to tell their friends, especially if they have had a great experience with your company.

The idea that I want you to take away from this is simply that if you want bigger success, you’ve got to do things that other people are either unwilling or unable to do.

Thinking up new an innovative ways to interest people in promoting your web site, your offers, your products is what separates those that struggle from those that get to live the good life.

A great question to start asking right now is, “What would it take in order for you, Mr. Listowner, to jump at the chance to tell your list about my products?”

If you don’t know the answer, start asking some list owners, business owners, friends, and business associates for some ideas. And always, always, always be on the lookout for offers that catch your attention so that you can borrow those ideas to use in your own business too.

Personally, I watch companies like Amazon.com because they always seem to be coming up with many new an innovative ways to get more people to their web site.

And, I have borrowed many of their ideas and used them with my own business and those of many of my clients as well.

Now, go ahead and come up with something that you feel confident you can do to build your business and feel free to share it with me, if you want some honest feedback.

 

Success Leaves Clues…

Tony Robbins has always said that “Success leaves clues.”

I can tell you that it’s true, and not only that, it’s more important right now than ever before that you pay close attention to this powerful success strategy.

If you thought that things moved fast on the Internet, now you add the major, unprecidented shifts in our economy on top of that and what you have is a very chaotic situation that you’re going to need real help to navigate successfully.

So what can you do right now to start making your way back on track? [Read more…]

What it Means to be Free

Perhaps one of the hardest concepts for us to grasp is that of freedom. While it seems like a good idea, for the average person, freedom is NOT what they seek in life. Let me explain.

To be free, you would have to be the type of person who can and will take control of your life. You would have to be responsible for how your life turns out, no matter what the outcome.

In return, you would indeed gain the freedom to do as you please, as often as you please.

The problem for most people is that they only want HALF of what freedom brings. They want to be able to do as they choose whenever they choose, but at the same time are typically unwilling to embrace the responsibility that comes with true freedom.

While many talk a good game, very few will ever get to the point where they can do as they please.

In order to get, you have to give. There is no getting without giving.

In the case of our current societal challenges, there is no such thing as free healthcare without giving up something in return. To get the healthcare, you have to be willing to give up your freedom of choice, you have to be willing to give up more of your income, and you have to be willing to give up your power to choose how you wish to deal with your personal health.

This is a unversal law, which has been in play since the beginning of time. If you want something, you have to give something to get it.

If you want to be wealthy, you have to give up your time and creativity in order to create wealth. You see how poorly it turns our for those who gain great wealth in an instant with a winning lottery ticket. Trust me, you would not want that to happen to you.

If you prefer that somebody else be responsible for your well- being, you’ll give up your freedom. You and I speak about this often in terms of making the choice to be an employee or a business owner.

As an employee you gain the security of a weekly payday, but give up your freedom. On the other hand, as a business owner, you have much more freedom and in exchange you often give up security.

In the end, the choice of which way you choose to live your life should be up to you and only you. Nobody should ever dictate to you which path you should follow because nobody knows what’s best for you better than you.

In a time when our freedoms are once again threatened by people who think they know what’s best for you, and will stop at nothing to force you to get in line and follow their dictates, it’s more important now than ever that you stand your ground.

Whether it’s a close friend or a distant government official, remember that you and only you are in charge of your life.

We live in a great country, one that has for generations left the decisions on how we lead our lives up to the individual.

Today, it’s time to celebrate your freedom as you continue along your path in life seeking even more freedom.

Have a Happy 4th of July!

Be outstanding!
Robert Imbriale

How have things changed and what should you be looking for now…

In my last message to you, I mentioned that things have changed, but I did not go into much detail on how they have changed.

One reader, Patrick O., pointed this out and asked if I might share my thoughts on how things are different now.

Knowing how things have shifted and changed is an important tool in trying to figure out what’s coming next, so let’s get into this by looking back just a few short years ago, say just before Obama became President.

Was the economy roaring? No, in fact it had already begun its decline. Around that time, companies began to lay off workers. The numbers were not surprising, at least at this time.

For small business owners, things were starting to slow down, people were being a little more cautious about how they were spending their money, and hiring was sluggish at best.

From 2008 to the present day, things have gotten much, much worse. I have a bird’s eye view of small business since working with small business owners is my primary role in life and can tell you that not one, in any industry, has managed to escape the challenges of this dismal economy.

As with all things, there is a silver lining to all the bad news out there. With hardly any new jobs being created over the past couple of years, and more people being cast aside, what you want to pay attention to is what these people are doing once their unemployment checks stop coming.

From what I see now, there is a HUGE part of our population, I would guess it numbers well over 20% now, of people who have been unemployed and have been unsuccessful at finding another job.

No, I don’t at all believe the “official” unemployment numbers as they have clearly been “fixed” to make it look as though things are not as bad as they are. A simple look around all all the people you know will give you a much better idea of just how bad the situation is.

You have to ask, “what will happen with all these people?” When the government checks stop coming, they have a few options. First, they can claim disability. If you’ve paid attention to the numbers, you’ll note that this is popular route for many who have burned through an astounding 99 weeks of unemployment checks.

The second option, and one you’re seeing more and more people choose, is to start their own business. It’s this segment of the population that you want to pay attention to.

These are the people who will help guide us out of this economic mess and who will create the next generation of Apple, Microsoft, and HP.

Each one of these now major companies started during the worst of times in the 1970’s. Today, they are the cornerstones of our economy.

I am looking for these people, I’m looking to help them, to support them, to train them, and to help get them up and running because they are the ones that will make the biggest difference in our world.

Change comes, not from government, but from individuals with a dream. People who dare to follow their passions and who lead others by setting the example of what’s possible.

Government, by contrast, is reactive in nature, uninformed, inefficient, and absolutely not creative in any manner. So they have zero ability to affect positive change in our world and in fact, tend most often to deter and interrupt success.

You, as an individual can be creative, you can follow your passions and make your dreams a reality. You can create a business that will support you and your family for decades to come.

This is where the energy, the creativity, the joy, or what I like to call the life force really is.

Put your attention on those things that mean something. Look for people who dare step up and who are ready to take charge of their own lives and create a future they can be proud of.

These people will be your customers. They will be the ones that will create jobs, who will stimulate the economy, and who may in fact, change the world.

Today, you might think about companies like Facebook, or Instagram. You can literally sit at home, write an “app” and walk off with a billion dollar buyout a year or two later.

Things have indeed changed, and not all of it is for the worst. Information is the new “hot product” and that includes all the tools needed to both search and store it so that it’s there when you need it.

Think about the Kindle, the iPad, the Nook, and all the other tools being sold at a breakneck pace, all designed to help you consume more information.

You have some choices to make for yourself. You can decide to “stick it out” and “see what happens” or you can step up to the plate and make a play that could very define not only the rest of your life, but of many others whose lives you will touch along the way.

There is much to do, much to be gained, and now is the best time to get out there and get to work!

Be outstanding!
Robert Imbriale
‘The Motivational Marketer’
http://www.RobertImbriale.com

The Most Profitable Thing You Can Do

It’s not uncommon for me to be asked about what makes the most money in a business. I love this question because I always have a great answer at the ready.

The best part is that this something that I advise every one of my clients to create, regardless of what their core business is.

You may laugh, but I’ve successfully advised doctors, dentists, chiropractors, a ski enthusiast, golfer, and even a FARMER to add this to their product mix with incredible results in every case!

With profit margins that are typically measured it hundreds of percentage points, ease of duplication, speed of creation, and many marketing channels available to you, it would be a massive mistake for you and your business.

But the one thing that really gets me excited is that I have yet meet a single person who can create these kinds of products!

I’ve even gotten my younger brother involved in creating these products and he’s now begun reaping the rewards of his efforts. By the way, he only puts in a very part-time effort on creating his products.

I would HIGHLY encourage you to have a look at this because it could be your ticket to thriving in the years ahead.

Go to http://www.ultimatewealthpublishing.com/1day

Now, if you follow my advice, I can promise you that the results you get will change the face of your business and may actually make you rethink how you’ll do business in the months and years ahead.

Go ahead, have a look here: http://www.ultimatewealthpublishing.com/1day

Be outstanding!
Robert Imbriale
‘The Motivational Marketer
http://www.ultimatewealthpublishing.com/1day

Do you suffer from this killer “disease?”

As a business owner, you know that there are all kinds of challenges that you must face on a daily basis. Most of them are challenges that you can see, feel, and even hear but there is one that’s literally a “silent killer” that most every entrepreneur falls victim to at one time or another.

This silent killer has been responsible for the death of more businesses and business ideas than every other business challenge combined!

Personally, I’ve suffered from this disease for many years while I sat back and hoped and hoped that things would soon change. Things only got worse.

I didn’t recognize the symptoms, nor had I been informed to look out for this silent killer in my business, so I suffered for years under the effects of this disease before I finally started to unearth some real solutions.

Here’s what I did…. http://uwitv.com/80

If you’re suffering from this too, I wish you a speedy recovery and much more success in the weeks and years ahead!

Be outstanding!

Robert Imbriale
‘The Motivational Marketer’

What do you do when the money runs out?

Some years back, when I was completely broke, I was searching for ways to bring in some c-a-s-h to refill my empty bank account.

At the time, I had a single product, which I sold for $147. I reasoned that if I could just sell 10 of these per month, I’d be alright for a while.

The problem was that I didn’t have the dollars to buy any advertising. I couldn’t even place a classified ad at that point in time, but I knew that I had a great product and if I could let enough people know about it, all would be fine again.

This situation set me on a path to figure out just how you can market and promote when you just can’t afford to pay for anything (at time, this included food for me!).

What I discovered literally changed my view of marketing over-night.

There was not just one, but dozens and dozens of way to market, to promote, and even to advertise that did NOT require any of my own money, and that could indeed produce the 10 or more sales I wanted each month.

Well, I set out on a journey to implement as many of these strategies as I could, as fast as I could.

One evening, while I was in my tiny 1-bedroom apartment, I sat in front of my computer and watched as the orders came in for my product. For a while, every time I hit the “send/receive” button on my e-mail, there was a new order!

This kept up for several hours that night, and continued at a slower pace for 3 or 4 days. I had not only hit the 10 sales I was looking for, but literally had closer to 100 sales, which was ten times what I had set my goal to be.

As you could imagine, after that experience, I was hooked! So hooked in fact, that to this day, this is the PRIMARY form of marketing I use to build my business and it’s what I advise my high-dollar consulting clients to do as well.

I can and will show you what I do, how I do it, and how you can use these same strategies in your own business if you’ll go have a look at this web page now: http://uwitv.com/77

If you like what you see, I’ll pay to ship it to you…

Be outstanding! Robert Imbriale ‘The Motivational Marketer’ http://www.ultimatewealthpublishing.com/products/No-Money-Down-Marketing.html