January 27, 2020

Archives for 2011

Marketing Expert Has Advice for Job-Seekers

San Diego, CA September 10, 2011: Sending out resumes could  actually be sabotaging your chances of getting hired, says a  leading marketing expert.

Reached at his San Diego office leading marketing expert, Robert  Imbriale believes that the time for the traditional resume has  passed and it’s time for a more pro-active approach to finding a  new job.

According to Imbriale, “Your  resume alone is not a suitable  document to convince a would-be employer to hire you. The resume  is a secondary document that lets potential employers know where  you’ve been and what you’ve done. But what employers really want  to know is what you’ll do once they decide to invest in hiring  you.”

Point well taken. He makes it clear that in order to get the  interviews that lead to real jobs, you’ve got to write your cover  letter so that it focuses on your most valuable skills and how  they will benefit a potential employer’s business.

Most job seekers either skip the cover letter altogether, or use  the exact same cover letter for every job they apply for, and  this, claims Imbriale, “is a big mistake.”

Imbriale is not your typical employment coach. Instead he’s a  veteran marketer who teaches business owners to see their  marketing through the eyes of their customers. He insists that  job seekers must also be able to see the job application process  from the standpoint of the employer.

“Candidates for a job opening must be able to make the case to a  potential employer that they are indeed a good investment,” he  says. He’s a person that should know because he learned the hard  way how to present himself as the right person for the job after  sending more than 600 traditional resumes without securing a  single interview in over 6 months during a time when he himself  was unemployed.

“I thought I would be hired after sending out just 10 resumes,”  he recalls thinking, but after 6 months and more than 600 resumes  without a single interview, he knew there had to be a better way.  Once he changed his approach, he received 3 job offers in a  single week.

“Focus your cover letter on the value your skills, knowledge, and  experience can and will bring to a potential employer instead of  leaving it to the employer to decode your real value from your  resume alone,” says Imbriale.

While some people say it’s a numbers game, Imbriale says it’s all  in how you present yourself that determines how quickly you get  hired. “Unfortunately,” he says, “most people have never been  taught how to present themselves effectively.”

To help job seekers, he’s created a new downloadable audio  training program that’s available now on his web site,  http://www.UltimateWealthStore.com/job for just $9.95.

He says “that job seekers who follow this advice will  dramatically shorten their time to becoming gainfully employed,”  says Imbriale.

With competition at an all-time high for the few jobs that are  available, job seekers need every advantage they can get. Could  this be the answer that gets you out of the unemployment line and  back to work? You be the judge.

The Lifeblood of Your Business

Imagine that you have found the perfect product. A product that  could help anybody become more successful. A product that was  simple, affordable, and you just knew in your hear that it would  benefit millions of people.

Now imagine that you are sitting there with this product in your  hands and have no way of getting the word out about it.

There’s no mystery here, this is the reality for the vast, vast,  vast majority of business owners and would-be business owners.

But does it have to be this way?

I beleive that the KEY to building a successful business in any  industry can be found in your ability to reach out to more and  more people all the time.

You should be keen on seeking out new and better ways to reach  new people all the time. You could do this with the many social  networks, you could write articles, record videos, create a  podcast, and you can do it face-to-face as well.

What’s the BEST strategy of all?

In my book, the best strategy is the sum total of all of the  above. Each one will result in some level of results for you, but  when you combine them all, you end up with the kinds of results  that great companies are made of.

One of my favorite networking strategies now has a home on the  web, which I’m excited about. The strategy is generating  referrals from other business owners, and now that’s been made  easy by this web site.

Personally, I refer clients to other businesses on a regular  basis because it’s one of the things that my clients expect from  me. And this is an open door for you too. Let me explain.

I’d like you to do two things today. First, go to this web site  and set up an account (no cost): (this is my page)


Next, I’d like you to add yourself as my “Colleague.” I’ll accept  your invite and will look at your profile to see what kind of  referrals you are looking for.

I will be more than happy to make referrals to you when I have a  client with a need that you can fill for them.

Step three for you is to be ACTIVE on this web site and look to  not only connect with more people, but also to refer people out  to other businesses and also to get referrals back. The more  people you connect with, the better your odds of securing new  business.

It’s a simple step, and I know many business owners simply won’t  bother to take it and that means they will be missing out on the  energy generated by this web site!

I also know you are the type of person who will look at every  option to build your business, and that you’re willing to give  anything a fair shot!

This is one I believe is worth investing your time in.


Marketing Strategies for the Fall Shopping Season

Every year about this time, my focus and energy begins to shift  rapidly to the coming fall season. Why is this such an important  part of the year?

For one thing, it’s the time of year when sales increase for many  businesses. However, businesses who aren’t planning their fall  marketing strategies right now, will be too late to capitalize on  this increase in sales.

I know that you’re the type of business owner who is eager to  grow your business, so I’m sure that you’re now ready to look at  what you can do for your marketing this fall.

Let me give you a couple of quick ideas. First, Labor Day is this  coming weekend, so you can put together a special and get that  out to your list, to your Facebook friends, and your Twitter  followers.

Beyond that, you’ll have more time to plan for marketing you can  do in October, November, and of course, December too!

Here are some of my favorite types of promotions: [Read more…]

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