October 24, 2014

Marketing Expert Has Advice for Job-Seekers

San Diego, CA September 10, 2011: Sending out resumes could  actually be sabotaging your chances of getting hired, says a  leading marketing expert.

Reached at his San Diego office leading marketing expert, Robert  Imbriale believes that the time for the traditional resume has  passed and it’s time for a more pro-active approach to finding a  new job.

According to Imbriale, “Your  resume alone is not a suitable  document to convince a would-be employer to hire you. The resume  is a secondary document that lets potential employers know where  you’ve been and what you’ve done. But what employers really want  to know is what you’ll do once they decide to invest in hiring  you.”

Point well taken. He makes it clear that in order to get the  interviews that lead to real jobs, you’ve got to write your cover  letter so that it focuses on your most valuable skills and how  they will benefit a potential employer’s business.

Most job seekers either skip the cover letter altogether, or use  the exact same cover letter for every job they apply for, and  this, claims Imbriale, “is a big mistake.”

Imbriale is not your typical employment coach. Instead he’s a  veteran marketer who teaches business owners to see their  marketing through the eyes of their customers. He insists that  job seekers must also be able to see the job application process  from the standpoint of the employer.

“Candidates for a job opening must be able to make the case to a  potential employer that they are indeed a good investment,” he  says. He’s a person that should know because he learned the hard  way how to present himself as the right person for the job after  sending more than 600 traditional resumes without securing a  single interview in over 6 months during a time when he himself  was unemployed.

“I thought I would be hired after sending out just 10 resumes,”  he recalls thinking, but after 6 months and more than 600 resumes  without a single interview, he knew there had to be a better way.  Once he changed his approach, he received 3 job offers in a  single week.

“Focus your cover letter on the value your skills, knowledge, and  experience can and will bring to a potential employer instead of  leaving it to the employer to decode your real value from your  resume alone,” says Imbriale.

While some people say it’s a numbers game, Imbriale says it’s all  in how you present yourself that determines how quickly you get  hired. “Unfortunately,” he says, “most people have never been  taught how to present themselves effectively.”

To help job seekers, he’s created a new downloadable audio  training program that’s available now on his web site,  http://www.UltimateWealthStore.com/job for just $9.95.

He says “that job seekers who follow this advice will  dramatically shorten their time to becoming gainfully employed,”  says Imbriale.

With competition at an all-time high for the few jobs that are  available, job seekers need every advantage they can get. Could  this be the answer that gets you out of the unemployment line and  back to work? You be the judge.

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Professional Speakers Silenced

San Diego, CA: March 4, 2011: It wasn’t their choice. In fact, they would be standing in front of a crowd  right this very moment speaking, sharing, training, and entertaining, if they  could. But they can’t because too few people today are able to commit to buying  a seat at their live seminars, nor are they willing, or able, to spend the money  to travel to these events.

These days many would-be seminar participants are simply choosing to stay at  home instead.

With fewer live venues for speakers, many have begun to turn to alternative  ways of getting their message out to the world. Thanks to the fast-evolving  technology and the Internet, some professional speakers are finding that staying  at home can be very profitable.

Robert Imbriale is one such speaker who began seeing what the future of his  profession would look like in just a few short years. In 2004, he began hosting  live streaming video seminars for his clients. When he saw how well they  responded to the live video presentations, he started to offer more and more of  them, at times having hundreds of viewers around the world.

“For years,” says Imbriale, “teleseminars were great but limited in their appeal  to both the speaker and participant. When streaming video became possible, it  opened up many new possibilities for speakers and their audiences. Now that the  economy has slowed and affected so many in the speaking industry, streaming  video is fast becoming the one tool that can save our industry.”

But most professional speakers have yet to embrace this new technology even  though it could very well be the best solution to rapidly declining attendance  at  live events. “It’s the technology part of this that scares speakers, many of  whom  are not technically oriented,” says Imbriale.

But will streaming video really be the answer to declining attendance at live  events? All indications so far show that it may well be. Seminar participants  can view a live presentation from the comfort of their own home or office,  skipping the hassle and high cost of travel. Attendees can still participate,  ask questions, interact with fellow attendees, and feel like they really are  part of the event.

Participants can often season the flavor of a virtual event because they have  the ability to ask questions, make comments, share links and other resources,  and even take the virtual stage for a few moments.

In the coming years, look for more and more training to be done over the  Internet, which could spell the end of cold hotel conference rooms, airport  security, and uncomfortable beds for many professional speakers.

For seminar participants, in-home access to their favorite mentors could be the  answer they’ve been waiting for. Prices for such in-home events are generally  lower, and with no travel expenses, participants can easily attend more events  each year and still get access to the knowledge they seek.

Robert Imbriale is a professional speaker with a passion for technology. He has  been hosting live streaming Internet video seminars since 2004 and reaches  audiences worldwide. He consults with many professional speakers, and business  owners on using live streaming video events instead of traditional in-person  seminars, training programs, and conferences. You can find out more about Robert  at www.RobertImbriale.com

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