October 15, 2018

eCoach 45: This is the Time to Write Your Book with Guest Tara Alemany

Have you been thinking about writing a book?

Or have you started but that was years ago?

Today, we’ve got a special guest who is here to talk about what it takes to get your book from an idea bouncing around in your head to an actual book you can hold in your hands! Join me and my guest, Tara Alemany, a multiple award-winning author, speaker, consultant, and publisher on today’s Coach’s Corner!

To learn more about Tara Alemany, visit her at http://www.EmeraldLakeBooks.com

Watch now: https://www.robertimbriale.com/?p=969

#publishing #writing #howto #smallbusiness #coach #author #mentor

eCoach 44: Ouch! I’ve Been Slapped by Facebook!

Now what? Facebook has CHANGED the way it will share your content from your fan and business pages and it has business owners dazed and confused! I have the answer for you!

Let’s clear up some of that confusion today on Coach’s Corner!

Watch Now: https://www.robertimbriale.com/?p=964

Share this episode with your friends!

#coach #smallbusiness #entrepreneur #successstrategy #smallbusinesstips

https://www.robertimbriale.com/?p=964

eCoach 42: And So it Begins

Some tips today on make the most of the closing days and weeks of 2017. Before setting goals for the next year, now is the right time to be thinking about what was rather than what will be. Take the lessons, learn from them, and then be ready to apply them to your personal and professional life right away. I’ll show you how in this edition of Coach’s Corner!

#YearEnd #coach #smallbusiness #entrepreneur #successstrategy#smallbusinesstips

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https://www.robertimbriale.com/?p=897

eCoach 40: Get Ready to Profit on Black Friday and Cyber Monday!

Need a little inspiration for Black Friday and Cyber Monday? In this episode, we’ll discuss a few ideas you can use for both Black Friday and Cyber Monday no matter what kind of business you run Let’s talk about it in this edition of Coach’s Corner.

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Subscribe to the audio podcast on:
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https://www.robertimbriale.com/?p=880

eCoach 41: End the Year on a High Note

December is an AMAZING month if you are in business. It’s a time when customers are in a buying mood and if you’ll just do a few things during this time, you can end your year on a high note too! Let’s talk about it in this edition of Coach’s Corner.

#blackfriday #cybermonday #coach#smallbusiness #entrepreneur #successstrategy #smallbusinesstips

Subscribe on iTunes:
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Subscribe to the audio podcast on:
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Android Devices: http://linkto.media/andriod

https://www.robertimbriale.com/?p=888

eCoach 39: That One Thing

Want a powerful way to take things to the next level in your business?

Here’s something I do on a regular basis that results in near-constant growth in my business and it’s really easy to do too!

Let’s talk about it in this edition of Coach’s Corner.

Subscribe on iTunes: 
Video: http://linkto.media/video
Audio: http://linkto.media/audio

Subscribe to the audio podcast on:

Google Play: http://linkto.media/gplay
Sticher Radio: http://linkto.media/stitcher
TuneIn Radio: http://linkto.media/tunein

Android Devices: http://linkto.media/andriod

#coach #smallbusiness #entrepreneur #successstrategy #smallbusinesstips

http://www.robertimbriale.com/?p=870

You know what my clients ask for my help with most often?

They want to know how to get their business to grow, but have seen so many things fail, that they’ve lost hope.

Think about this for a moment. We’re all facing this challenge at some level right now. We want a bigger, more successful business, yet so much of what we try seems to fall flat instead of producing results.

If you are experiencing this in your business, I promise you, you’re not alone.

OK, so that does pretty much nothing to help you. Just knowing you’re in good company with most every business going through the same things can be settling, but not really helpful.

What can help you is to understand one key word: momentum.

This one little word has been responsible business turn-arounds, even with clients who were just about to give up!

If you want to be one of those businesses, you’ve got to embrace the idea that success does not happen in a flash, it does not come to those who are nice, and it does not come by accident.

Success in your business, comes from building momentum, and then doing everything in your power to keep that momentum rolling in your favor.

This is how you can do just that: http://www.ultimatewealth.com/momentum

Failing to build, and then maintain your momentum will almost guarantee that your business will always be floundering instead of thriving. I’ve been on both sides of this and I will tell you, having momentum makes all the difference in the world!

You can do it too, and you should!

Go to: http://www.ultimatewealth.com/momentum

Be outstanding!
Robert Imbriale
http://www.ultimatewealth.com/momentum

It’s over between us.. and there is no going back..

No, I’m not talking about you and me, I promise! We’re good, really good!

I’m talking about 2013, the year that was by far the most challenging year I’ve ever experienced yet. And it wasn’t just my business, it was a rough year for every business owner I know, without exception.

It felt as if the earth beneath our feet was constantly shifting and it was hard to get a solid foothold to be able to push forward.

That’s the bad news. While I’m not a big fan of harping on the bad, it’s a great place to start, but not to hang onto.

Tomorrow, we begin a fresh new year. Now just changing the date on a calendar doesn’t wipe out everything, but I know that what doesn’t kill us makes us stronger.

After this past year, I feel stronger than ever. I feel more confident in my work because of the storms of the past year.

In some respects, I’ve become a master at “desperate marketing” where the odds are stacked against you, the budget is gone, and there are only a few days left to make sales.

This is trial-by-fire, and it’s an experience I would not have traded for anything.

I suspect that in 2014, there will still be bumps, things will continue to be rough, but you and I are now experienced in dealing with the rough stuff, and so I firmly believe that we’re going to see things improve on a personal level.

Forget about the economy, and focus instead on your own financial health.

Forget about health care laws and the disaster that our health care system and do things to take care of yourself because it’s abundantly clear that a government run health care system will fail us all and can’t be relied upon.

Forget about the businesses that have failed around you. Realize that when a business fails, there are more customers for those that are still open for business.

Forget that people are short on cash and have slowed their buying to a snail’s pace and instead focus on the few that are still buying, who have money, and who are moving forward despite what may be happening around them.

Learn to become selfish (not mean). In other words, be sure to take care of you before trying to take care of anybody else. After all, you may think you can help others when you’re in trouble, but you can’t. You must become strong, then you will have the power and resources to help others.

We have much to be thankful for, and much to look forward to.

I promise you, 2014 will be a better year!

Happy New Year to you and those you care about most.

I look forward to seeing more of you on the other side!

Be outstanding!
Robert Imbriale
‘The Happiest Marker Alive!”

 

 

Do This Rather Than Lower Your Prices

This past weekend, I had a chance to chat with a family member who runs a computer repair business. What was interesting is that his primary marketing model was that he charges less for what he does than the competition.

This is a very common practice in that a business owner will “think” that by charging less than the competition, they are “marketing.”

We know, after decades of research on the topic, that people don’t buy on price alone and in fact, price figures into their buying decision less than 5% of the time!

So if dropping your prices is your only marketing strategy, you’re missing the point of marketing.

Here are a few suggestions that you might want to consider instead of simply putting things on sale:

1) Add Value: Rather than lower your price, add items to your offer that boost its VALUE. You could add some digital content (e-books, reports, audio, and/or video) to your offering. If you’re a service business, you could add some additional time onto your service, or offer to do something more than you usually do. Think of the hair stylist who also gives you a little head massage before getting into your hair!

2) Show Them What Else it Can Do: In other words, you may want to paint an even bigger/brighter picture of what owning what you’re selling will do for your customer.

Think of the infomercials that sell steak knives and they show you what other things you can do with their steak knives. Maybe you can cut watermelon, tomatoes, bread, etc. You get the idea.

3) Take Them Farther Down the Path: Instead of just being focused on what your customer will gain in the immediate term, let them know what buying your product or service will give them in the weeks, months, and even years ahead.

For instance, if I were to sell you a marketing training program, I would mention that once you learn what I have to share with you, you’ll have those skills to use as much as you’d like for the rest of your career. Then I might ask, what is that worth to you?

4) Make the Price Disappear: Yup, you MUST make the price disappear in the minds of your customers. If cannot become the reason why they choose not to buy from you.

In the case of my family member who fixes computers, I asked him what it was worth to a company that had valuable data locked up in a failed computer if he were able to recover that data for them?

His answer told a very different story about what he could be charging his clients because lost data can represent tens of thousands of dollars in lost productivity for a company. In that light whatever his price was would be seen as a bargain by a company with that issue.

Here is my advice for you.

Only lower your prices if everything you’ve tried has failed to work for you. In other words, dropping your price is a last ditch effort and should only be used to avoid closing the doors of your business, and should never be used as standard practice in your marketing.

Be Outstanding!
Robert Imbriale
 

 

What it really takes to succeed

Looking around, I think it would not be that much of a stretch to say that 2012 was a bumpy year for most of us. The real question is what will you do to make things better in the months ahead?

Most people I meet tend to be affected by the national news, which is never good news. Seriously, if you want to feel really bad, turn on the TV and watch the national news for an hour. Trust me, there is nothing inspirational or motivational in anything these organizations broadcast.

But how much of it really affects you directly? If you’re honest about it, very little of what you hear on the news has a direct or immediate impact on you and your career.

The strategy you should work to adopt is one of curiosity about the national news instead of taking what you see as truth.

Put your energy on who you are and what you are working to accomplish in your life, and stop worrying about what the rest of the world is up to.

I get asked all the time what it takes to become a successful person and my answer, at the core, always revolves around being responsible for your own destiny. In other words, put your attention on you and what you’re doing instead of being focused on what other people are doing around you.

Another way to look at this is to become more selfish. Take back your attention and put it where it can make a real difference. Since you can’t change the national news or even the person closest to you, stop trying!

Change you instead. Put your attention on you, what you’re doing, what you want, and what you need to do to get it.

Now this does not mean you ignore your loved ones, it just means that you make you the primary focus of your life.

When you do this a few things happen. First, you become more successful in your business and in your career. Second, you end up being better able to support those you care about most in more ways than you may have ever imagined possible.

Success does one other thing for you too. It makes you stronger not just financially, but as a person. It builds confidence and it even improves your health and well-being!

Here is a resource you MUST add to your library of tools for success:

http://www.ultimatewealthpublishing.com/master-the-art-of-staying-focused/